Twenty Dollar Strawberries

Hey everyone,

Hope you’re having a good week! My parents just got into town for Mother’s Day and so the whirlwind begins tonight at Craig’s in West Hollywood (I’m writing this the day before you read it) where they’ll be on the lookout for big celebrities. That’s actually my parents’ criteria for a good restaurant: if they see a celebrity, it’s tops in their book! (Case in point: my dad was hating ABC Kitchen when it first opened, then Chris Rock walked in, and they went back every time they came to NY.)

Hey, wasn’t Sarah Copeland a great guest on the pod this week talking about Mother’s Day? Well she’s even more fun in today’s bonus episode when I pepper her with my Ten Feisty Food Questions. Listen to the whole thing above!

Now: about those strawberries.

Last week, I was getting my oil changed at Jiffy Lube and, in order to kill time, I decided to make my very first trip to Erewhon.

What’s Erewhon? It’s this super bougie L.A. grocery store where, apparently, big celebrities go (hey: this newsletter has a theme!) and everyone who’s normal balks at the prices. Frankly, I had no desire to ever shop there, but because I had time to kill, I figured I’d check it out.

On my way, I ran into my friend Toby, and he said: “Wait’ll you see the price of the Parmesan.”

So, naturally, that’s what I looked at first.

$26 for that little wedge! By comparison, a similar amount of excellent Parmesan at Gelson’s is $12. (Though I suppose this one’s made from raw milk and aged 24 months.)